Minister for Information and Broadcasting Attaullah Tarar has said that Pakistan has initiated digitization of its heritage and culture.

Addressing a forum on the theme of ‘Civilizational Exchange and Mutual Learning: Cultural Heritage and Innovation in Beijing, he said this initiative will not only help preserve Pakistan’s rich cultural legacy but also empower the younger generation to reinterpret and utilize it in shaping a better future.

The Information Minister said China is our Iron brother, and both the countries not only share a border but also mountains, rivers a grand civilization and a great history.

He said that China Pakistan Economic Corridor (CPEC) is not only a trade route, but also a route of friendship, encompassing arts, culture and cuisine. He said both the countries are looking at future collaborations.

He said they are moving towards joint production of documentaries and films. He also emphasized the need for exchanges of digital media influencers. He said that future lies in building stronger bonds through digital media.

The Information Minister mentioned that our partnership with China Media Group has enabled us to further enlighten and empower the youth.