“Saffron will reach every household, the rule of Ram [Hindu lord] will re-emerge” — these are the introductory lyrics of one of the songs that has gained popularity in recent months in India. The two minute song, available on YouTube, calls for the ‘saffronisation’ of India, a political ideology advocating Hindu supremacy over other ethnic and religious minorities, and is sung by a 40-year-old Ved Vyas. This genre of anti-Muslim music, known as Hindutva pop, has spread like wildfire in India. People with affiliation to the right-wing government use Islamophobic lyrics to send an unequivocal me…

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