The government is taking significant steps to enhance foreign investment in the tourism industry.

Talking to a private news channel, Special Assistant on Tourism Wasi Shah said efforts are being made to promote and showcase Pakistan’s rich tourism heritage at all international forums with active participation of public-private stakeholders.

He said government is also taking measures to boost investors’ confidence to explore tourism potential of Pakistan, which will promote soft image of the country at international level.

Replying to a question, the Special Assistant said Pakistan has great potential to attract a huge number of foreign tourists and expatriate Pakistanis to explore and witness the country’s culture, ecotourism and religious tourism.

Source: Radio Pakistan